best influencer marketing campaigns 2020

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The numbers from last year are in, and influencer marketing ROI is stronger than ever. Get the latest digital marketing insights and trends delivered straight to your inbox. Videogame influencers are a huge but unsung group. Tom’s of Maine manufactures personal care products and decided to approach their influencer marketing strategy in a different way. In the world of influencer marketing, authenticity wins the day. As a result, they were able to showcase influencer potential on a new channel, earning prime engagement results as an early adopter. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! In the campaign, the influencers performed dance moves specifically created for the campaign with the new 1 series and challenged other users to duplicate the moves. To increase brand awareness and sales, Rescue formulated a compelling BOGO offer and collaborated with a team of health and wellness influencers to spread the word. Driving Growth With Influencer Marketing on TikTok. Ryan started his influencer career in 2015, where his parents recorded and uploaded videos of him unboxing various toys. Influencers published their pinboards and used blogs to narrate their experience. If you’re considering throwing a major event anyway, why not personally invite key influencers in your industry? These Nano-influencers went about their daily routine while holding their favorite coffee drink from a local Dunkin Donuts. . This led to incredible amounts of engagement, bringing in over 4.4 million new clients in the first three months. This canine Instagram star has over 2 million followers who log on to see him and his owner, Kelly Lund, romp through the North American wilderness. His reactions and the toys being showcased amassed literally billions of views, attracting toymakers like Mattel, LEGO, Spin Master, Roblox, and other sponsors. This campaign ultimately helped lead to a greater engagement with TikTok—which included the viral #EyesLipsFace campaign. In one of the most legendary influencer campaigns of the hospitality industry, Hilton leveraged travel influencers (specifically, Micro-influencers) to showcase their worldwide locations. (sponsored) Viral Nation is one of the top agencies in the world, and doubles up as a … GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Ralph Lauren’s #WinningRL campaign was the first major successful influencer campaign to use TikTok’s Hashtag Challenge Plus. If your event is a success – like Nissan – you could enjoy great user-generated content without investing a single dollar towards an influencer campaign. Throw in data and an influencer management platform, and you’ll have the building blocks for a fantastic (and profitable) campaign. Parks and Recreation star Nick Offerman collaborated with Lagavulin Distillery to release the “Offerman Edition” Lagavulin Islay Single Malt Scotch Whiskey. The contest asked each influencer to build a pinboard that would spark more color creativity in Buick designs. These influencers became participants in Buick’s “Pinboard to Dashboard” contest. #paid shies away from traditional models of influencer marketing. (Off The Beaten Track) designs and sells women’s casual and travel shoes. A new pair of sunglasses soon became a symbol of ambition and personal drive. Dunkin Donuts knew that to reach a younger audience, they needed to approach social media differently. Popularity vs Personalisation: Which is a Better Influencer Marketing Tactic? With the rise of social media platforms like Facebook, Instagram, Youtube, and now Tiktok, influencers are also rising in popularity along with them. So it should not surprise anyone to learn that one of the biggest influencers in the world is a child named Ryan Kaji. As of 2020, Ryan is 8 years old. She began her career posting videos on the live-streaming service Twitch in 2013 and has since grown her audience by playing League of Legends, Counter-Strike, and Minecraft. In Jacklyn Hill’s case, Morphe gave her the opportunity to create her own product using Morphe’s resources. Tinuiti created an integrated strategy across the social platform ecosystem. And yet the video has been viewed nearly 4 million times and been discussed across multiple articles from whiskey afficionados. This campaign proves just how much niche businesses can profit from influencer marketing when they choose the right influencer. Bigelow Tea. She began her career posting videos on the live-streaming service Twitch in 2013 and has since grown her audience by playing League of Legends, Counter-Strike, and Minecraft. Its team of influencers was able to turn an ingredient fact into a story that touched large audiences. The car manufacturer partnered with prominent influencers. They collaborated and eventually released the Morphe x Jacklyn Hill eyeshadow palette. to release the “Offerman Edition” Lagavulin Islay Single Malt Scotch Whiskey. Last year’s March Madness event found its way onto Instagram, courtesy of Buffalo Wild Wings. The collaboration was gifted to 10 of Lydia’s key industry friends on the day of Lydia’s reveal video. They generate the majority of our lifestyle and content, while also creating brand exposure across the country, especially in the southeastern US states.”, When BMW launched its new 1 Series sedan, it decided to break its own mold and conduct its very TikTok influencer campaign. Not only that, but Daniel Wellington’s influencer program is responsible for making it a multi-million dollar brand in less than five years. Obviously is a full-service influencer marketing agency, assisting their clients at all steps … In 2018, fashion giant Prada made a bold move and enlisted virtual influencer. With a catchy slogan – that included tags and hashtags – and a carefully-crafted team of influencers, Hilton was able to let their influencers flex their creativity for nearly a 5% engagement rate across an audience of 2.7 million people. Don’t be afraid to borrow some of the unique approaches demonstrated from our list of inspiring influencer campaigns. Some influencer and brand partnerships are so strong they go beyond simply promoting a product. In their unique, creative voices, influencers did just that. Ryan’s name and likeness now graces hundreds of toys and games – sold online and in brick-and-mortar stores. You have seven working days left, so make sure you submit your entries by 3 September at the lastest to be in with a chance. This is a fantastic example of brands collaborating with established YouTube creators. There isn’t a single line of dialog or narration, or any background music asides from the title sequence. In 2018, fashion giant Prada made a bold move and enlisted virtual influencer Lil Miquela to help promote their Fall 2018 collection. You don’t have to be a human to be an influencer. Just the crackling of the fire. The examples below cover a variety of industries, strategies, tactics, and outcomes. In a surprising comeback, the veteran shaving brand employed a team of Celebrity and Micro-influencers for holiday influencer campaigns. Will Influencer Marketing Overtake TV Advertising? Nearly any influencer campaign that Daniel Wellington has launched over the last five years is worthy of a case study. And by employing the help of Nano-influencers, Dunkin Donuts increased their likelihood of brand loyalty among the fastest-growing generation in today’s workforce. Rescue experienced its desired boost in sales and more than doubled its social media following at the same time. Social change is an effective angle when using influencer marketing to generate brand awareness. © Grin Technologies Inc. 2020. *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. Ancestry DNA thought carefully about which niche of influencers could best tell a genealogy story, and they certainly made a profound impact on thousands by selecting Micro-influencers willing to take a test and divert their travels to their ethnic roots. When your primary drive is conversions and sales, product reviews by influencers in your niche can be a powerful solution. Ancestry DNA also increases its influencer efforts around April 25 – National DNA Day. In a genius conclusion, Miss Williams challenged her female audience to #makethefirstmove. Examples of Successful Influencer Marketing Campaigns 1. The car manufacturer partnered with prominent influencers Falco Punch, Sky & Tami, and PatroX as part of a #hashtag challenge.

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