If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you.”. Using this approach, you′ll … Be uniquely different. © 1996-2020, Amazon.com, Inc. ou ses filiales. These traits call up the same feelings you’ve probably had when you find yourself cornered by some dreadful, self-centered know-it-all at a cocktail party. The best stories become etched on our hearts, igniting information and giving it the ability to withstand the test of time. Presentations are meant to inform, inspire, and persuade audiences. You have to make a serious commitment to the time, discipline, and energy it takes to understand your audience and craft a message that will resonate with them. How Do You Resonate with These Folks? That’s what will draw attention to your ideas. The accepted norm is for presenters to hide behind slides, as though hiding were a form of effective communication. Utterly practical. The skeptic will always find a reason, even if it’s one the rest of us don’t think is a good one. The Presentation Form™ is used as an analysis tool throughout the book and is visually expressed as a sparkline (a term developed by Edward Tufte). 4.9. That’s creativity and humanness at its best. Companies that are able to flourish in the never-ending alternation and tension between what is and what could be are healthier than companies that can’t. So why then do so many audiences leave feeling like theyve wasted their time? Why is that? Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. Stand out. There’s truth in the cliché, “Just be yourself.” Showing your humanness when you present is a great way to stand out. Tiny font might be trendy but its tough to read... (and still some great ideas here), Commenté au Royaume-Uni le 14 juillet 2015. this has some really great ideas and some lovely imagery. Even with mountains of facts, you can still fail to resonate. That power springs from the presenter’s ability to make a deep human connection with others. Stories link one person’s heart to another. I wondered, how one could guide me to write/prepared such large variety of presentations. For each correct answer, the selection will be highlighted in green. Unfortunately, many cultures stifle risk-taking, and many workplaces constrain human connectedness. The blue body text signifies the author’s personal stories or excerpts from speeches. Vous écoutez un extrait de l'édition audio Audible. There is a simple way to determine whether it’s worth putting this level of commitment into a presentation…. resonate (yes, the “r” is intentionally lower case) is a glossy, beautifully designed, over-sized offering that … The purpose of camouflage is to reduce the odds that someone will notice you by blending into an environment. You’re not Luke Skywalker. Convincing. Veuillez renouveler votre requête plus tard. Without their help, your idea will fail. Thanks, Nancy." Present Visual Stories that Transform Audiences, Resonate: Present Visual Stories that Transform Audiences, Business & Economics / Advertising & Promotion, Business & Economics / Business Communication / General, Business & Economics / Business Communication / Meetings & Presentations, Business & Economics / Marketing / General, Author has a proven track record, including having created the slides in Al Gore's Oscar-winning, Focuses on content development methodologies that are not only fundamental but will move people to action, Upends the usual paradigm by making the audience the hero and the presenter the mentor, Shows how to use story techniques of conflict and resolution. By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. It’s risky, and it takes fortitude to be different amongst friend and foe. So today more than ever, communicating only the detailed specifications or functional overviews of a product isn’t enough. So why then do so many audiences leave feeling like they′ve wasted their time? Values, beliefs, and norms become intertwined. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. So why then do so many audiences leave feeling like they've wasted their time? There are citations from several sources in the body copy that deserved extra emphasis and are pulled out in orange text. Wouldn’t it be great if audiences were as obedient and united in thought and intent as the grains of salt? You can make them fun, exciting, and full of meaning. The spirit that motivates most great storytellers is ‘I want you to feel what I feel,’ and the effective narrative is designed to make this happen. The author′s approach is simple: building a presentation today is a bit like writing a documentary. Movements are started, products are purchased, philosophies are adopted, subject matter is mastered—all with the help of presentations. Duarte Design is one of the largest design firms and woman–owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter. Instead of connecting with others, presentations tend to be self-centered, which alienates audiences. That’s because resonance doesn’t come from the information itself, but rather from the emotional impact of that information. Throughout history, presenter-to-audience exchanges have rallied revolutions, spread innovation, and spawned movements. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response. I think it really scores for those who are experienced presenters and want to raise their game, because as the author points out “Creating an interesting presentation requires a more thoughtful process than throwing together the blather we’ve come to call a presentation today.”, Commenté au Royaume-Uni le 5 septembre 2016. Information is static; stories are dynamic—they help an audience visualize what you do or what you believe. Resonate: Present Visual Stories that Transform Audiences | Duarte, Nancy | ISBN: 9781118008935 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. As he raised the frequency, the sound waves tightened and the. Un problème s'est produit lors du chargement de ce menu pour le moment. 9.2. Damon Lindelof, Co–creator of LOST, "To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. It can be scary running around your bland organization with a safety orange target on your back. "Finally! They can be. Creating a presentation that’s interesting is a thoughtful process that involves a lot more than simply throwing together the kind of blather that we’ve come to call a presentation. All too often, presentations don′t resonate with the audience and move them to transformative action. Since 1988, Nancy Duarte′s award–winning firm has created over a quarter of a million presentations that have shaped the perception of the world′s leading brands and thought leaders. RULE #4: Every audience will persist in a state of rest unless compelled to change. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy. While I think I′ve come a long way on that journey, I never fully understood what it takes to be a world–class communicator until I read Nancy Duarte′s Resonate. In many organizations, employees are conditioned to string together meaningless words, put them on slides, and then repeat them like a robot. Don’t blend in; instead, clash with your environment. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. In communications, standing out from the “environment” means standing out amongst your competitors or even contrasting within your own organization. You can make them fun, exciting, and full of meaning. She’s written five best-selling books and four have won awards.
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