marketing management syllabus pdf

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To practice analytical decision-making in marketing. INTRODUCTION TO MARKETING MANAGEMENT: Marketing Management * Marketing is Commitment * Definition of Marketing * Marketing Planning and Process * Association of Needs and Offerings * Selling and Marketing * A complete Scenario through a Marketer’s Imagination * Consumer Behaviour and Buying Decision Process * Marketing Mix * Marketing Research * Customer Relationship Management * Sales * Production to the production of technology to the production of other goods * Marketing Mix with a comprehensive perspective * Holistic Marketing Dimensions * Marketing Environment, DEVELOPING MARKETING STRATEGIES AND PLANS: What does value imply literally? endobj 29 0 obj New York Times Paywall … Marketing, definition 2. Marketing management by Philip Kotler, 1980, Prentice-Hall edition, in English - 4th ed. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! endobj >> 1 0 obj * Factors influencing Consumer Behaviour * Decision on Buying, CONNECTING WITH CUSTOMERS: Understanding Customers * Achievement of Satisfaction and Loyalty * Segmentation Targeting and Positioning * Basis of Segmentation * Geography * Demography * Psychography * Behavior * Business Market Segmentation, BUILDING STRONG BRANDS: Positioning * Positioning Defined * Competition * Brand Identity * Brand Strength * Brand Equity * Product life cycle and positioning, SHAPING THE MARKET OFFERINGS: A composite view of products and services * Product by Definition * Definition of Product by American Marketing Association * Services by Definition * Classification and attributes of products * Classification and attributes differentiation * Differentiation and the 4Ps * Steering the product life * Product hierarchy * Product system and Mix * Packaging * Labeling * Warranties * Guarantees * A view of services as offerings * Pricing * Price and quality Perception * Broader process of setting prices and few types of prices * Some important pricing methods, DELIVERING VALUE: Distribution- Channel Management * Channels * Role and type of channels * Channel Management * E-Business, Retailing and Wholesaling * Retailing * Life cycle phases in retailing * Non-store retailing * Retailing organizations * Wholesale, COMMUNICATING VALUE: Integrated marketing communication * Advertising * Sales promotion * Public relations and publicity * Direct and interactive marketing * Word-of-mouth marketing * Personal selling * Direct Marketing * Brand Equity * Brand Awareness * Brand Images * Elements of the communication process * Steps of effective communication * Sales promotion * Personal form of communications * The sales force, CREATING LONG TERM GROWTH: Why do Companies introduce new Product and Services * Product Development and emergence of new Products. To understand how to develop marketing strategy, programs and a marketing plan based on research and analysis. I highly recommend the Wall Street Journal, Business. Our mission is to prepare students for professional success through high quality teaching, innovative, and relevant courses, discipline-based and pedagogical scholarship, and engagement with the academic and business, Office Hours: MW 11:30-12:30 and M 4:00-6:00pm or by appointment, It is expected that each student will read and understand the materials contained in the course outline. ������F���>��;?��̢����x���X�{�#|M2Z���StISi�d��qq�`����Vz�g��2�.EC��GD� ?��j��>�3�t:��_�IH֩L)*mBL�I��j��J�^��F�kL�d�ȤK�h5� &�2Y��gR"�:�>Z�W&�ku&c�6F�k��P�.%^���ѣU]�F��j�uJ�I��E�4q&��TPn��j㠄V�K�6h�e26�&1\)B4j��e��I��A�Zc�$fH�"��������a�⹭���D�飥G:���5�k��p/Y��f�C����G�nl#}�. -$�rn����ɜ��d�?���t��o�f|�xw��H�i��N�%���2�=�ίм ��P���Hy7�Ԟ�����I��Ɠ���xS�7��9\'��9Hs�ڶ���~#2�?�~@���mФ:�@�s�n���9.3I�7|�4yE�x�����o�-��h��e�9�Y�6�(Qk���X-Vy�V6V�Yj��fg�Vϒ�_u�e�!��v�=c��9;~6͚�u�������.���3g��ǡ�"Zâ�� Geektonight is a vision to provide free and easy education to anyone on the Internet who wants to learn about marketing, business and technology etc. A detailed marketing management syllabus for BBA, BCOM as prescribed by various Universities and colleges in India are as under. 0000006697 00000 n %PDF-1.7 %���� on iLearn. What are the Various Kinds of Pricing Strategies – Discuss. San Francisco State University • MKTG 680, San Francisco State University • MKTG 649, RVR & JC College of Engineering • ECN MISC. You can download the syllabus in marketing management pdf form. stream * How should companies get to know and learn? Marketing management orientations 8. endobj Course objectives involve students achieving the. We provide complete marketing management pdf. Explain in brief the Five stages in the Buying Decision process? Marketing Management 2/JNU OLE 1.1 Introduction The American Association (AMA) offers a very comprehensive definition of marketing: “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of idea, goods and services to create exchanges that satisfy individual and organisational goals.” Marketing Management • Inventory. Alternatively, you may also read the electronic versions through our library’s “electronic database.” It takes only a few, minutes to stay updated each day, and each of these publications has articles relevant to concepts we will discuss this, Prerequisites for this course are MKTG 431, 632, and 633. 15.810 is the core marketing course in the MBA program at the Sloan School of Management. A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy. endobj <>>> Marketing Management Notes subject is included in marketing management pdf for BBA subjects, BCom 1st sem subjects and marketing management … 11378 0 obj <> endobj >> stream What Are Your Qualifications As A Marketing Manager? If you miss the first class and you are still officially enrolled, you should examine this document. 0000006319 00000 n A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy. IM Syllabus (2020): Marketing 1. Stoner, Freeman , Gilbert Jr. : Management (Pearson education) MARKETING ETHICS: Marketing Ethics * Fundamental issues in the Ethics of marketing * Principles of Ethical Marketing * Specific issues in marketing ethics * Responsibilities of the Marketer * Ethical issues in Political Marketing * Ethical challenges of social marketing * Marketing in Synchronization and Synonimity with Social Relevance * Strategic Businesses with Social Relevance. 10 0 obj 24 0 obj Marketing management notes study material includes marketing management book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in marketing management pdf form. * New Product Development * Global Markets * Holistic Marketing – The Future, RURAL MARKETING: Rural Marketing * Meaning and Concept * Comparison of Rural and Urban Markets * Strategies of Rural Marketing * Understanding Rural Market * Communicating to Rural Audience * Developing Rural Specific Products * Adapting Localized Way of Distribution Challenges in Rural Markets * Opportunity in Rural Marketing * Importance of Rural Market * Socio Economic Changes in Rural India * Information Technology and Rural India * Four A’s of Rural Marketing. Course Hero is not sponsored or endorsed by any college or university. 0000006111 00000 n Some of the marketing management interview questions are mentioned below. )�49O��ʚr��2��5����aԉVޮ��"�tjc\a��4�Mp�k:����0�\CS7���p�"��սx���V�����eNw����9��}�"/x�//�r�udŗ��!��0_�Ǯ�U��ջ��D�Ӵ�њ�ʼ*ݯ��`eh�S�����Tt�����l�� ��|��o�@Ɵ��%!�J E�1C�Tq艭��; �BS����(E�Ɖ�ސ\�r��K�&)�PD��*���^��G$ތ�T�,������o��#�ӏ���\����_�p�bZ(�n�[���6��w�.���nT���;Ǡe�������1T�_�o|���u�f�)~!sPœf/�. 0000006358 00000 n Applications to practice and refine your skills. 0 3. These will take several forms: cases, book chapters. * Value offered has to justifiably match with the value perception of customer * Value and Value Chain * Focus- Value Chain and Value * Enhancing Value throughout * Planning-Span, Scope and Attributes * Span * Scope * Attributes/ Components of a Marketing Plan, CAPTURING CUSTOMER INSIGHTS: Marketing research, analysis and forecasting * What is that a company should understand? copies of those cases and prepare for class discussions on due dates. 0000000016 00000 n <> endobj Calendar; Sunday Monday Tuesday Wednesday Thursday Friday Saturday 25 October 2020 25 … REQUIRED MATERIALS: See Textbook & Coursepack. 1 0 obj <> x��]�s�8�����|����#r)W��d/�*�rW]]%��`��xL����u�$� ����ڳL��j��-���eՔ����^�8�l�|s_l��W�M����믇��]~W��|ܟ�?�4����cST���/���O�_3������'�����O�(��Ի~ �_��~�$����/O�|Xy��x�����+`���'���Q�A�E16M�i�U��'���ۻ(Bn��DZM� Syllabus; 2015-2016 Fall.

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