Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw in 1929. Simmons' flagship brand is Beautyrest. , In 2003, Fenway Partners made the Sleep Country USA chain of retail stores a part of Simmons; in 2006 Simmons sold the chain to The Sleep Train of Citrus Heights, California.  A research and development facility was established in Munster, Indiana, in 1957, building upon pioneering studies on human sleep behavior that Simmons had sponsored in the 1930s. Instead of purchasing a mattress directly off the retail floor, customers could test the product on in-store samples, order a mattress through the retailer, and receive direct delivery within the next 24 hours from one of Simmons' 64 warehouses. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. I love the comfort of my Simmons Hybrid mattress. The company's filing status is listed as Active and its File Number is 603445591. , Zalmon Simmons, Jr., who took charge of the business after his father's death in 1910, was to oversee additional growth. Simmons logo with a closed eye in place of the o. Mattresses. , In the 1990s a commercial for the Simmons Beautyrest featured a bowling ball being dropped on a Beautyrest mattress and a standard open-coil mattress to illustrate the company's claim that a person's nighttime movements are less likely to disturb a sleep partner if their mattress is a Beautyrest. They operated Serta and Simmons Bedding as independent entities that continued to compete with one another. Individually wrapped coils for comfort, airflow and durability, ZZZ now, pay later.  The bowling ball demonstration, which was popular with Simmons dealers, consumers, and industry experts, was revived in 2006.  This arrangement reduced the need for retailers to own and store their own product inventories. EZ PZZZ, Un-box and go. He branched into making bedsprings after receiving a patent for a woven-wire bedspring in payment of a debt. A Beautyrest mattress is the equipment you need for high-performance sleep, powered by innovation and technology. , Simmons underwent the first in a series of corporate mergers and acquisitions in 1979, when the company was acquired by Gulf+Western. Simmons Bedding Company, LLC provides various bedding products. He started out by manufacturing wooden telegraph insulators and cheese boxes. ZZZ now, pay later. Simmons Bedding Company, LLC is an Iowa Foreign Limited-Liability Company filed on November 13, 2014. This was to become one of the company's best known products and was manufactured until the 1980s. Shortly thereafter, the company research and development team also relocated to Georgia, to a building in what is today Peachtree Corners but was then an unincorporated part of Gwinnett County, near Norcross. Its not too soft and not too firm, but just right.  Simmons and Serta retained separate sales, marketing, research and development, and merchandising departments, and continue to remain separate. It's super comfortable and you barely can feel any movement on the mattress which is a plus since my husband likes to wake up way earlier than me! , On October 2, 2012, private equity firm Advent International acquired a majority interest in AOT Bedding Super Holdings (now Serta Simmons Holdings, LLC), the parent company of Simmons and Serta. , In 1940, Simmons introduced the Hide-A-Bed, a sofa that incorporates a fold-out spring and mattress that pull out to form a bed. Sleep easy with our 10-year limited warranty.  As of 2011, Simmons ranked in third place among U.S. mattress manufacturers, with a 15.7 percent market share. Simmons Mattress in a Box ... Just for Fun-ZZZs! Convenient, right? Military, Healthcare, & First Responder Discounts.  In 1995, the company's R&D division moved into a new home, the Simmons Institute for Technology and Education (SITE). Simmons Bedding Company, LLC is an Illinois LLC filed on October 17, 2014.  By the post-war year of 1947, the company was back in the mattress business and started using advertising to associate its products with the Hollywood glamor of actresses including Dorothy Lamour and Maureen O'Hara.  The bankruptcy court approved the deal, reducing the company's total debt from about $1 billion to $450 million.  Merrill Lynch Capital Partners obtained a majority interest in Simmons in 1991, and sold to Investcorp in about 1996.  Simmons promoted its products aggressively with ads that included testimonials from famous people such as Eleanor Roosevelt in 1927 and Henry Ford, H.G.