Despite the strengths and opportunities that Apple anchors on, this SWOT analysis also highlights some of the glaring threats the company faces. Apple Inc.’s SWOT Analysis Recommendations, estimated that it will be a 27 billion U.S dollar plus market, iPhone models with older and degrading batteries. This is the market strategy they use to market their products, not as simple devices but as a way into their carefully designed world. Thus, you get a hybrid called the iPhone. Opportunities are external factors that are based on the industry atmosphere. Presently, innovations can be ridiculed or mocked but the opportunity from collaborating with other dominant brands around the world will profit the Apple brand significantly, as long as they continue developing these partnership relationships. Considering the external business environment and the wide global demand, it can be deduced that these are some of the best opportunities that Apple has at the moment. Several cases of lawsuits have been filed against Apple in different instances. Its names goes a long way with a loyal customer base thus any product that is associated with Apple Inc. is often pre-ordered. IPhone SWOT Analysis Strengths • IPhone has a touch screen that is not only original but it looks is … It also automatically syncs all of the... StudyMode - Premium and Free Essays, Term Papers & Book Notes. In countries like Japan and Korea, they’re loyal to the smartphones native their land, such as Samsung. • High Research and Development: every year Apple will come out with new technology and new features to beat their competitors. Nonetheless, the company faces serious threats of imitation and tough competition from major brands like Samsung hence affecting its presence in the global market for consumer computer hardware and software, electronics, and online digital content distribution services. At first, it came with the MacBook, then the iPod, the iPhone, the iPad, and the iWatch. Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. Besides, Apple has inaugurated the Apple genius bar where customer issues can be solved directly within the retail store. They’re “set” so to speak. Required fields are marked *. (There are 65,000 applications in App Store with 1.5 billion downloading applications in 1 year.) MBA Skool is a Knowledge Resource for Management Students & Professionals. We will try to find out major Apple’s strengths, weaknesses, opportunities and threats that affect its … Please join StudyMode to read the full document. • Recognition Brand. Apple Arcade is not just a service revenue generator for Apple but also serves as a critical piece of Apple ecosystem puzzle. It is the ever first mobile phone from Apple.co. For instance, India, China, and Pakistan customers are moving to android phones such as Samsung because of its excellent features and reasonably low prices. Becoming a design and product innovator that is ahead of the trends, it has only been possible because of strong research and development department. In fact, the news media loved to post countless stories about thousands of customers who would wait hours in line just to get their hands on the latest model. ...The iPhone 4S is a touchscreen smartphone developed by Apple Inc. This means if there’s an issue with the phone, you have to send it back to headquarters for fixing, even if all it needs is a quick battery swap. Part of the appeal of an iPhone is how luxurious it feels to open the box and own one for yourself. S Closed ecosystem gives total control of user experience from R&D to retail sale. Just like Facebook is expanding to Instagram and Whatsapp and Google expanding in different ways, Apple is trying to launch some of its new products. So, this makes a big impact on consumer decision making. This site uses Akismet to reduce spam. • Apple are expensive and not easy available as compared to Android. The content on MBA Skool has been created for educational & academic purpose only. Producing innovative products has been a key strength of Apple Inc. over the years. A firm should not necessarily pursue the more lucrative opportunities. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade. The threats in the SWOT Analysis of Apple iPhone are as mentioned: 1.Mobile manufacturers using Android OS 2.Lack of choice for consumers 3.Threat from cheaper substitutes.
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