Canadians can grab it at ULTA Beauty where it went live just yesterday as they now ship to Canada. First things first, Tarte isn't going to keep us waiting long. Yes, I expressly consent to receive emails from Tarte! I'm pretty sure my best friend's mother's daughter and her friends all use Shape Tape, as well. Though Tarte did quickly release a statement claiming that while the formulas are the same, the way they were "created" is different. Something went wrong. Wouldn't the two formulas under the Shape Tape name have the same shade range? Tarte Cosmetics has come underfire recently with the much anticipated release of their Shape Tape foundation only featuring 15 shades with only 3 catering to medium to dark complexions. Though many were confused as to why the company spent the time to create two different formulas instead of starting with one and expanding that shade range rather than two formulas with equally limited shades. Whenever I watch my favorite beauty gurus, Shape Tape is ultimately mentioned. tarte™-shape-tape-matte-foundation is a great foundation, first time using it. My expectations for the full-face version are at an all-time high, and I can't wait to read the first reviews. Many became skeptical of Tarte and were suspecting shady business, and it turns out one person found out something interesting. Tarte also added hyaluronic acid for moisture, so it's less likely to dry out your face. After listening to feedback from thousands of comments and review videos, Tarte decided to launch its new Face Tape foundation in 50 shades with a range of undertones — five to be exact — and a new numbering system to help customers more easily find their match. $43.98 New. The new foundations come in both hydrating and matte formulas, and are called Double Duty Beauty Shape Tape Hydrating Foundation ($39) and Double Duty Beauty Shape Tape Matte Foundation ($39). I have a love/hate relationship with foundation. It's everywhere and I can't escape it. If you're a devotee of Shape Tape Concealer ($27; ulta.com), you've probably spent the week freaking out because Tarte teased a new product on their Instagram and Twitter accounts. The product has been such a hit that the brand decided to launch a foundation … tarte Shape Tape Hydrating Foundation Medium Tan Sand 1 FL Oz. It goes on light and covers really well. Regardless of how much it was selling or regardless of how many shades we added to it, it didn't erase how it started.". The trendy treatment you have to see to believe. With an entirely new formula, bottle, and shade range, Tarte is pulling the Shape Tape foundation off the shelves and relaunching as Face Tape with the hopes of starting fresh. Compared to the hydrating version, this one will provide less of a dewy look. If there's one thing I love more than actually buying makeup, it's staying updated on the latest releases. "Once you disappoint someone so deeply, you just have to start over," said Kelly. Quickly makeup lovers who owned both foundations began to test out both the foundations and found that they felt, performed and wore the exact same on the skin. Double Duty Beauty Shape Tape Hydrating Foundation, $39, Tarte Cosmetics. Hyaluronic acid acts like a sponge to draw and lock in moisture, but it's a really tiny molecule that feels weightless on skin. This liquid gel foundation smooths complexions with a blend of collagen & hydrating hyaluronic acid. 50 shades are available in … I've got all the scoop, my friends, and your 2018 complexion. Double Duty Beauty Shape Tape Contour Concealer, $27, Tarte Cosmetics, Double Duty Beauty Shape Tape Hydrating Foundation, $39, Tarte Cosmetics. Tarte Cosmetics Shape Tape Hydrating Foundation: rated 3 out of 5 on MakeupAlley. People have also noticed that the older foundation that was in question has now been taken off of the Tarte site, and before the drama it had been on sale, reflecting it's lack of buys. A post shared by Tarte Cosmetics (@tartecosmetics) on Feb 5, 2019 at 8:58am PST, It's been a little over a year since Tarte released its highly anticipated Shape Tape Foundation, a full-coverage base product inspired by the brand's best-selling Shape Tape Contour Concealer. Double Duty Beauty Shape Tape Matte Foundation, $39, Tarte Cosmetics. Although I'm open to trying out new products, once I find a foundation that matches my skin, doesn't break me out, and provides decent coverage, I'm set. In addition to two different foundations, Tarte is also releasing a face brush, makeup sponge, and primer. Not only will your skin remain creaseless and hydrated, but it's also going to stay oil and shine-free. Great size as well. Though many do not believe the brand considering many reviews have noted that the new hydrating shape tape foundation is remarkably light coverage, and for a foundation that is supposed to be like the shape tape concealer, which is the fullest coverage concealer there is on the market, it bears little to no resemblance. I'm not 100 percent sure, but I feel like I'm going to have to venture out and try out the new Tarte Shape Tape foundations. Each formula boasts 15 shades from the lightest Porcelain to the deepest Mahogany. Â© 2020 All Rights Reserved, Narcity Media Inc. Shape Tape Hydrating Foundation helps smooth & plump skin & refines the appearance of pores. When do Tarte Shape Tape foundations drop, you ask? Please turn it on so that you can experience the full capabilities of this site. I'll just be waiting patiently to see which brand is going to try and top this release next.